5 Eco-Conscious Instagram’s We Love
By: Kira Cook
When we talk about sustainability in fashion, intimates are often overlooked. But in the past few years, there has been a quiet eco-friendly renaissance in underwear brands.
Unlike the old cotton you have grown to know and love, organic cotton is hand-picked which preserves longer fibers and provides smoother textiles against body parts that deserve the most comfort. And that is only the beginning.
New environmentally friendly underwear lines boast organic cotton, plant-based dyes, and a refreshing lack of grommets and other cinching fasteners.
Read on for five of our new faves.
Bamboo is extremely fast-growing (up to 4 feet in a single day) and does not rely on pesticides or herbicides for this fast growth. It's also 40% more absorbent than cotton, a major plus for underwear.
Hara, meaning “green” in Hindi, make underwear constructed out of 100% organic bamboo fabric and exclusively uses natural plant dyes. So these dreamy, soft essentials don't pollute the environment when created and won’t contaminate the marine environment when washed.
Shop them here!
We are HAH’s bold commitment to lessening waste in the fashion industry starts with an acronym: Hot As Hell.
With the driving ethos of “It costs more to care,” this line pioneers fabrics and ways of making intimates that lessen the environmental footprint; by using recycled, reusable, and biodegradable poly bags for packaging their collection.
Their intimates eschew any hooks, closures, and hardware, so it fits more body types, lasts longer, and overall utilizes less to make.
Now that’s Hot as Habitat…wait, no, Hell.
Find their collection on here.
Skin Worldwide emphasizes the use of soft, natural fabrics – especially organic Pima cotton.
Pima cotton makes up only about 3% of cotton production though it is incredibly durable and extremely soft. Black, white, and nude basics that elongate, gently lift and hug are the foundation of Skin Worldwide’s intimates line.
Their bralettes, underwear, bodysuit, robe, and skinny pants are ultra-luxe in their softness and ultra-appealing in their fit.
Get to know them here.
Created by a mother of 3, Arq makes bucolic sets of tanks, bras, and underwear in natural and muted colors for adults and children alike.
Their cotton is GOTS Certified (Global Organic Textile Standard), an impressive marker of quality and environmentally-friendly textile practices.
This eco-friendly underwear brand uses environmentally friendly dyeing processes and produces exclusively in the USA (which means strict labor practices).
Pansy is a line born out of respect for the environment and the desire to create the perfect pair of underwear. They live by “minimal, sturdy, beautiful, locally-made underwear, you can feel good wearing.”
Made of 100% organic cotton that is both grown and milled domestically, their cotton is grown in Texas, milled in North Carolina, and sewn in California. Sweatshop-free, toxin-free, thong-free. Pansy walks the walk of eco-friendly talk.